What kinds of brands do you work with?

Wellness, equestrian, and lifestyle. Founder-led teams that need an operator who can run content, paid, and partnerships without being managed.

How many clients do you take at once?

Two retainers maximum, three if one is a short 4-week sprint. The point of this work is depth, not volume.

Do you work in Arabic only, or English only?

Both. Native Arabic, comfortable across Gulf and Levantine. Fluent English. Most MENA brands need both channels.

Dubai, UAE. Available across MENA time zones. Remote-first, on-site for shoots and live events.

How fast can you start?

If we land on terms this week, the engagement starts Monday. The first 14 days are diagnostic plus quick wins; the engagement gets sharper from there.

Can you handle same-day live event coverage?

Yes. If an event is happening, I can shoot-to-publish the same day with full Arabic and English captions and edits. This works best with 24 to 48 hours of notice for planning.

What if my brand needs to post something spontaneous?

You can always request a same-day post outside the calendar. Because I cap at two retainers, there is room to prioritize organic requests without dropping the planned work.

Do you use content calendar tools or spreadsheets?

A combination. The calendar and editorial notes live in a shared tool so you have full visibility, and posts are scheduled in the native platform schedulers.

How do you ensure Arabic and English parity?

Native Arabic across Gulf and Levantine, fluent English. Every caption is localized thoughtfully, not auto-translated, with tone matched to each language. This is non-negotiable.

How often do we review performance?

Weekly performance notes after the calendar meeting: engagement trends, follower velocity, and which post types are working. A deeper strategic look comes when a retainer runs a few months.

What happens if we do not like the content direction?

The first 14 days are diagnostic. I audit the brand, propose a direction, and ship quick wins. If the direction does not fit, we recalibrate by day 14. After that, directional shifts come with a revised scope.

Can you work with our existing creative team or freelancers?

I work best as the single operator on this engine. If you have a photographer or videographer, I integrate with them. I do not coordinate a separate roster of content contractors, because that recreates the bottleneck we are fixing.

Content engine · MENA

Your feed ships daily, in Arabic and English, while you run the brand.

One operator on daily Instagram, TikTok, and short-form, in both languages, so the feed keeps shipping while you are in a meeting, in a class, on a horse.

Book a 15-min call See all services

What changes

You stop opening your phone to figure out what to post.

You stop screenshotting to three different freelancers. The feed keeps shipping while you are running the brand.

The calendar is held weekly, never the day-of. Hooks, captions, edits, and scheduling are handled before you wake up. One operator across the whole thing, not a stack of contractors stitched together.

Multi-platform. Arabic and English. Same-day live event coverage when the moment calls for it.

What you get

Daily output, held to a calendar, in two languages.

Bilingual copy

Every caption written in Arabic and English, localized for tone and culture, not auto-translated.

·Native Arabic, Gulf and Levantine
·Fluent English
·Hooks and captions matched to each language

Same-day shoot-to-publish

When an event is happening, content goes out the same day, captioned and edited in both languages.

·Shoot-to-publish on event days
·Edits and captions handled in-house
·Advance notice keeps it clean

Editorial calendar held weekly

The week ahead is planned every Monday, not scrambled the day-of. You have full visibility.

·Calendar set a week out
·Scheduled in native platform tools
·Room left for organic requests

How it works

From discovery to a feed that runs itself.

Discovery
We get specific on the call
Bring a brand you are running. We map the voice, the audience, and what the feed needs to do.
Days 1-14
Audit and content bank
The first 14 days are diagnostic plus quick wins. I audit the brand, propose a direction, and ship early posts to calibrate.
Week 3+
Daily production on a weekly calendar
The calendar is held every Monday and the feed ships daily. Performance notes come back each week so the direction stays sharp.

What lands each week

·Daily Instagram and short-form output
·Captions written in Arabic and English
·Carousel posts on a weekly cadence
·Editorial calendar set a week ahead
·Scheduling in the native platform tools
·Same-day coverage on event days, with notice
·Weekly performance notes after the calendar meeting

Who this is for

Founder-led wellness, equestrian, and lifestyle brands in MENA that need an operator who can run the feed without being managed. If you are the bottleneck between the brand and the audience, this is the fix.

How we work together

Engagements run as a monthly retainer or a 4-week sprint. We size it on the discovery call to the actual work and scope, not to a template. Two retainers, maximum, so every brand gets depth, not a slice of attention.

FAQ

The questions I get most about this.

Daily across Instagram and short-form, with captions in Arabic and English, plus carousel posts on a weekly cadence. The editorial calendar is held every Monday for the week ahead, never the day-of.

Related services

Paid social

Turn the daily feed into creative the ads pull from, tuned to ROAS.

Partnerships and press

Proactive outreach so the phone buzzes because people want to work with you.

Discovery call

Bring a brand you run. Leave with a content audit.

Fifteen minutes, no commitment. Bring a brand you are running and leave with a short audit and a picture of what your feed looks like in 90 days.

Book a 15-min call

Or write directly: abrar@abusreyel.com

Dubai, UAE · +971 56 945 5913