Crystalline Equine · Hesani

I’m Abrar.

I run Crystalline Equine, an equine wellness studio in Dubai, and I’m building Hesani, booking software for stables.

Before that, I ran content, paid social and partnerships for wellness, equestrian and hospitality brands across the UAE. I still take on one or two brands at a time.

See HesaniWork with me

What I do now

Crystalline Equine

Company Manager

I run the business side of a studio where people do yoga, sound healing and Reiki alongside horses: bookings, partnerships, marketing and the day to day.

Hesani

Founder

Booking and payments for stables and riding clubs, built for how yards in the UAE actually run, in Arabic and English.

Visit hesani.ae →

Work with me

One or two brands at a time.

I work with founder-led brands in wellness, equestrian and lifestyle. One person across content, paid social and partnerships, so you’re not managing three freelancers.

01

A feed that ships without you

Daily Instagram, TikTok, and short-form in both languages. Hooks, captions, edits, scheduling, all handled before you wake up.

  • ·Bilingual copy (Arabic + English)
  • ·Same-day shoot-to-publish on event days
  • ·Editorial calendar held weekly, never the day-of
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02

Budget that actually returns

Creative tests shipped weekly, performance read with what is actually working, budget tuned to ROAS. You stop guessing what to boost.

  • ·Creative variants shipped weekly
  • ·Performance read on signal, not vanity
  • ·Budget sized to outcomes, not reach
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03

Partnerships landing in your inbox

Proactive outreach to brands, press, and platforms. The phone buzzes because someone wants to work with you, not because you chased.

  • ·Brand-to-brand partnerships built from scratch
  • ·Press pitched directly to journalists
  • ·Hospitality and corporate partnerships
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Engagements run as a monthly retainer or a 4-week sprint. Pricing shared on the call so we can size it to the work, not to a template. Book a 15-min call or See all services.

FAQ

The questions I get most.

Wellness, equestrian, and lifestyle. Founder-led teams that need an operator who can run content, paid, and partnerships without being managed. I do not work with direct competitors of brands I am currently operating.

Discovery call

Fifteen minutes. No commitment.

Bring a brand you are running. Leave with a short audit and a picture of what your feed looks like in 90 days.

Book a 15-min call

Or write directly: abrar@abusreyel.com

Dubai, UAE