Daily content.
Paid social.
Partnerships that ship.
I run end-to-end marketing for wellness, equestrian, and lifestyle brands across Arabic and English channels.
Cavaliq: the operating system for the equestrian world.
What I do
I run the marketing engine, not just one piece of it.
Most founder-led brands in MENA hire a content person, then an ads person, then a partnerships person, then wonder why nothing compounds.
I sit across all three. Daily content that ships, paid social with real creative tests, and partnerships and press landed through proactive outreach. One operator, not a stack of contractors.
Multi-platform. Arabic and English. Same-day live event coverage when the moment calls for it.
Hire me for
One operator, three engines, one outcome.
Content engine
Daily Instagram, TikTok, and short-form across two languages. Hooks, captions, edits, scheduling.
- ·Bilingual copy (Arabic + English)
- ·Same-day shoot-to-publish on event days
- ·Editorial calendar held weekly, never the day-of
Paid social
Meta Ads Manager and TikTok For Business on small-to-mid budgets. Fast creative-test loops, weekly reads, no vanity metrics.
- ·Creative variants shipped weekly
- ·Performance read with what is actually working
- ·Budget tuned to ROAS, not vanity reach
Partnerships and press
Proactive outreach to brands, press, and platforms. Real placements, not pay-to-play features.
- ·Brand-to-brand partnerships built from scratch
- ·Press pitched directly to journalists
- ·Hospitality and corporate partnerships
Engagements run as a monthly retainer or a 4-week sprint. Pricing shared on the call so we can size it to the work, not to a template.
Track record
Operator credibility, not a client logo wall.
Cavaliq
The operating system for the equestrian world.
Stables run on WhatsApp groups, scattered spreadsheets, and a payment app that does not know what a horse is. Clubs juggle members across three calendars. Riders book the way their grandmother did.
Cavaliq is one place for the whole thing. Bookings, payments, instructor schedules, rider records, vendor directory. Built by someone who has operated a working stable and a wellness studio, not someone guessing.
Bookings, paid in one flow
Lessons, trail rides, hospitality experiences. Stripe and local payment rails, no spreadsheets, no group chats.
Stable operations
Instructor schedules, rider records, horse care logs, vendor and supplier directory. The yard's brain, in one place.
Rider-side, made for them
Book in seconds, see your progress, message your stable. The first equestrian app that does not feel built for someone else.
MENA-native, two languages
Arabic and English from day one. Built knowing how stables and clubs in the Gulf actually run.
FAQ
The questions I get most.
Discovery call
Fifteen minutes.
No commitment.
Bring a brand you are running. I will share a short audit either way.
Book a 15-min callOr write directly: abrar@abusreyel.com
Dubai, UAE · +971 56 945 5913