Strategy, systems,
and growth.
I help founder-led businesses improve bookings, revenue, and execution using automation and performance marketing.
What I do
I help businesses grow by building practical systems: acquisition, booking, follow-up, reporting.
Background
Accounting and Finance (University of Birmingham Dubai). I combine operational execution with performance thinking so the work is measurable.
What I Bring
I bridge strategy and implementation: workflows, automation, content and paid performance connected to KPIs.
What I'm brought in for
Experience & Roles
A track record of leadership in diverse environments.
Crystalline Equine
Company Manager
2026 - Present
Operations, customer journey, and growth execution across digital and on-ground delivery.
Gate Marketing Management
Finance and Marketing Analyst
2025 - 2025
Budgeting, forecasting, reporting, and campaign performance analysis for client accounts.
SpeakVolumes.ai
Financial Chief of Staff
2024 - 2025
Financial strategy, revenue modeling, KPI reporting, and operator support for leadership.
Freelance Work
Selected work with measurable outcomes: growth, bookings, and automation.
Crystalline Equine
- •Monthly revenue growth: +650%+.
- •Instagram performance: Views +3,600% and reach +19,700%.
- •Audience growth: Follows +235.8% and visits +1,100%.
Sources: internal revenue logs and social report.
JSR Equestrian Club
- •Weekday bookings: +32% through sales and marketing optimization.
- •Instagram performance: Views +287% and reach +219.8%.
- •Engagement and conversion: Interactions +833.8% and link clicks +1,100%.
Sources: internal booking logs and social report.
Zein Kaskas
Designed and built a conversion-focused site with clear messaging, SEO foundations, and a clean booking flow.
Get in Touch
Currently available for select strategic engagements and advisory roles.
