What kinds of brands do you work with?

Wellness, equestrian, and lifestyle. Founder-led teams that need an operator who can run content, paid, and partnerships without being managed.

How many clients do you take at once?

Two retainers maximum, three if one is a short 4-week sprint. The point of this work is depth, not volume.

Do you work in Arabic only, or English only?

Both. Native Arabic, comfortable across Gulf and Levantine. Fluent English. Most MENA brands need both channels.

Dubai, UAE. Available across MENA time zones. Remote-first, on-site for shoots and live events.

How fast can you start?

If we land on terms this week, the engagement starts Monday. The first 14 days are diagnostic plus quick wins; the engagement gets sharper from there.

What if we do not have a unique angle or story?

That is the first audit. Every founder brand has a story; most just have not positioned it for partners. In discovery I help you find the hook, then build the pitch from there.

Do you handle contract negotiation or just the intro?

I handle the intro and push the deal toward close. For the contract itself, terms, payment, exclusivity, you review with a lawyer or business advisor. I make sure you understand what is on the table before you sign.

What kinds of brands are good partnership fits for us?

It depends on your niche. For equestrian brands, it is often equestrian-adjacent businesses, lifestyle media, and travel. For wellness, it is hospitality, resorts, and other wellness brands. I map your ideal partner profile in discovery.

Can you pitch to macro-influencers or celebrity athletes?

Yes, but the return is usually weaker than brand partnerships, which are more durable. I can pursue influencer features if you want them, but I usually recommend brand partnerships first.

How do you identify press targets?

I research the publications, podcasts, and newsletters in your niche, then find the individual journalists who cover your topic and pitch them directly, not the general inbox. Personalization is the entire game.

What if we are not ready for media coverage yet?

Press is optional in this service. Some founders want pure brand partnerships with zero press, others want both. We tailor the pipeline to what you are ready for.

How do you measure partnership ROI?

It depends on the deal. For audience swaps we track reach and engagement, for affiliate deals we track conversions, for co-created offerings we track uptake. We align on the metric in the pitch so everyone knows what success looks like.

Partnerships and press · MENA

Partnerships that land because you run toward them, not because you chase.

Proactive outreach to brands, press, and platforms, so the phone buzzes because someone wants to work with you, not because you chased.

Book a 15-min call See all services

What changes

The phone buzzes because someone wants to work with you.

Most founder brands wait for partnership inbound or chase low-quality collab requests in Instagram DMs. The better approach is proactive, targeted outreach to complementary brands and platforms.

I build a pipeline: a prospect list of brands, publications, events, and studios, then pitch a handful each week with personalized intros. No spray-and-pray. Every pitch is crafted, and closed deals are managed to launch.

Brand-to-brand partnerships built from scratch, press pitched directly to journalists, hospitality and corporate partnerships.

What you get

A real partnership pipeline, not a wishlist.

Brand-to-brand partnerships

Complementary brands mapped to your audience and pitched with a personalized intro, built from scratch.

·Prospect list built in week one
·Personalized outreach, not templates
·Deals managed through to launch

Press pitched directly

Journalists who cover your space, pitched directly with a real story angle, not a press release into a general inbox.

·Outlets and journalists researched by niche
·Story angles built around your brand
·Personalization is the entire game

Hospitality and corporate

Host and guest swaps, event appearances, and corporate tie-ins that reach new audiences without ad budget.

·Audience swaps across platforms
·Event and speaker placements
·Cross-promo and affiliate arrangements

How it works

Discovery, a built list, then weekly crafted pitches.

Week 1
Map the brand and the targets
The discovery call identifies your brand archetype, complementary niches, and press targets. I build the prospect list from there.
Week 2-3
Outreach begins
Personalized pitches go out to a handful of prospects each week. Every pitch is crafted to the specific brand or journalist.
Ongoing
Land and manage to launch
Partnerships typically start landing four to eight weeks after the first pitch. Closed deals are pushed through to launch.

What lands each month

·A built prospect list of brands, press, and platforms
·Personalized outreach to a handful of targets each week
·Direct pitches to journalists who cover your space
·Closed deals managed through to launch
·Monthly partnership report: pipeline, pitches sent, deals closed
·Next month's target list

Who this is for

Founder-led wellness, equestrian, and lifestyle brands in MENA looking to break into new audiences without burning ad budget, with a story or angle that press and partners would care about.

How we work together

Engagements run as a monthly retainer or a 4-week sprint. We size it on the discovery call to the actual work and scope, not to a template. Two retainers, maximum, so every brand gets depth, not a slice of attention.

FAQ

The questions I get most about this.

Discovery and list building come first, then outreach begins around week three. Partnerships typically land four to eight weeks after the first pitch. This is a momentum play, not a quick fix, and it accelerates over time.

Related services

Content engine

A feed worth partnering with: daily bilingual content that proves the brand.

Paid social

Pair partnerships with tested paid creative for compounding reach.

Discovery call

Bring a brand you run. Leave with a partnership angle.

Fifteen minutes, no commitment. Bring a brand you are running and leave with a read on the partnership and press angles worth chasing.

Book a 15-min call

Or write directly: abrar@abusreyel.com

Dubai, UAE · +971 56 945 5913