What kinds of brands do you work with?

Wellness, equestrian, and lifestyle. Founder-led teams that need an operator who can run content, paid, and partnerships without being managed.

How many clients do you take at once?

Two retainers maximum, three if one is a short 4-week sprint. The point of this work is depth, not volume.

Do you work in Arabic only, or English only?

Both. Native Arabic, comfortable across Gulf and Levantine. Fluent English. Most MENA brands need both channels.

Dubai, UAE. Available across MENA time zones. Remote-first, on-site for shoots and live events.

How fast can you start?

If we land on terms this week, the engagement starts Monday. The first 14 days are diagnostic plus quick wins; the engagement gets sharper from there.

How do you decide budget split between Instagram, TikTok, and Facebook?

It depends on your product and audience. For wellness in the Gulf, Instagram often wins; TikTok wins for trend-driven or younger audiences. The first month is a test allocation, then budget moves weekly to whoever is producing sales, not impressions.

Do you shoot original content or use AI tools to generate creatives?

A combination. Paired with the content engine, we pull from daily shoots. Standalone, I work with what you have. AI tools are useful for ideation and speed, but final approval is human, and it depends on brand and budget.

What ROAS do you target?

It depends on your product margin, customer lifetime value, and goals. We set the target together in discovery, then optimize toward it weekly. Lead-gen math is different from e-commerce math.

How fast can I scale budget if a creative is working?

Quickly. If a creative is performing and budget is capped, we scale it up the next day while watching for fatigue. Real-time decisions, no red tape.

What if we have no creative assets?

We solve that in discovery. Either pair this with the content engine so there is fresh content daily, or work with a creator you source while I direct. Standalone paid social without creative is a waste.

How do you handle a budget pause or brand pivot?

We pause immediately, audit what we learned, and propose a new direction, usually within a few days. No penalty. The retainer is scalable, so if you need to step back, we adjust scope together.

Can we do a test spend before committing to a full month?

Yes. A 4-week sprint at a smaller budget is common: test early, scale what works, then optimize. You see the read before deciding whether to expand.

Paid social · MENA

Budget that returns. Creative tested weekly, not guessed.

You stop guessing what to boost. Creative tests ship weekly, performance is read on signal not vanity, and budget moves to what is actually working.

Book a 15-min call See all services

What changes

You stop guessing what to boost.

Most brands run a creative once, hope it works, and keep spending on whatever they boosted first. Budget burns on impressions nobody tested.

Here, creative variants ship weekly, performance is read on signal not vanity, and budget is sized to outcomes not reach. Money moves to the one or two creatives producing sales, and the rest gets killed.

Meta and TikTok, the two platforms that dominate founder spend in MENA.

What you get

A weekly test loop tuned to outcomes.

Creative variants shipped weekly

A steady drop of new ad creative every week so the account never goes stale on one tired asset.

·Multiple variants per week
·Static and video where assets allow
·Briefs written before each drop

Performance read on signal

Daily monitoring on what is actually converting, not impressions or likes that flatter the dashboard.

·ROAS, CPC, and conversion tracked
·Vanity metrics ignored
·Weekly read with next steps

Budget sized to outcomes

Spend is reallocated to top performers and pulled from what is wasting money, in real time.

·Scale winners fast, watch for fatigue
·Kill underperformers early
·No red tape between decision and action

How it works

Audit first, then a weekly test-and-scale cycle.

Week 1
Audit and competitive read
We look at current spend, what is live, and what is wasting budget on impressions nobody tested, alongside a competitive scan.
Week 2+
Weekly creative drops
New creative ships weekly with daily monitoring. Budget reallocates to the top one or two performers and kills the rest.
Ongoing
Read, reallocate, repeat
Each week ends with a performance summary and next week's recommendations. The cycle compounds.

What lands each week

·Weekly creative briefs
·Multiple ad creatives per week
·Daily performance monitoring
·A shared view of ROAS, CPC, and conversion rate
·Budget reallocation to top performers
·Weekly performance summary with next-week recommendations

Who this is for

Founder-led wellness, equestrian, and lifestyle brands in MENA running paid campaigns, with a real product or offer to promote. It pairs best with the content engine so the ads always have fresh creative to pull from.

How we work together

Usually paired with the content engine, but it can run standalone for brands with in-house creative. Engagements run as a monthly retainer or a 4-week sprint. We size it on the discovery call to the actual work and scope, not to a template. Two retainers, maximum, so every brand gets depth, not a slice of attention.

FAQ

The questions I get most about this.

The first task is an audit: what is running now, which creatives are actually profitable, and which are burning budget on impressions. Most cost drops once we kill what nobody tested and amplify what works.

Related services

Content engine

Daily bilingual content the ads can pull from, so creative never runs dry.

Partnerships and press

Grow audiences without burning ad budget through proactive outreach.

Discovery call

Bring a brand you run. Leave with a budget read.

Fifteen minutes, no commitment. Bring a brand you are running and leave with a short audit of where the spend is leaking and what a tested-creative cycle looks like.

Book a 15-min call

Or write directly: abrar@abusreyel.com

Dubai, UAE · +971 56 945 5913